A successful marketing campaign should be creative and emotional in order to make a lasting impression on customers. And while this feat might be easy for massive companies, it can be a bit overwhelming for small businesses due to budget constraints.
Fortunately, there are ways to generate sales without even having to spend more on your marketing ideas. And this is what we’re going to talk about in today’s topic.
Read more as we are going to tackle some direct response television strategies that you can follow to drive action from your target customers in today’s post.
Direct Response TV Marketing Explained
In essence, direct response is a type of marketing technique that infomercial companies use to encourage a specific audience to take action and drive measurable results. As you may have noticed, infomercial promotes a product and creates a sense of urgency (ex. limited time offer only) so that TV viewers will be enticed to buy the advertised product and generate sales. And it actually works because most of the products featured in infomercial channels are sold to their target audience!
What Can We Learn From Direct Response TV?
Small business owners can learn a thing or two from direct response television marketing and apply it to their industry. So if you’re already itching to find out, here are some of the things you can adapt so you can make a conversion and generate sales in your business:
Launch Your Marketing Campaign On The Right Social Media Platform – If infomercial companies are using the TV platform to reach out to their prospects, you also have to make an effort to research on where your target market is likely to be found. Of course, your best bet would have to be Facebook since most people are very active in this social media platform.
And this will be an advantage on your part since Facebook uses targeting data so you can choose the profiles where your marketing campaign is to be advertised to. Aside from that, they also make use of UTM codes so that first time buyers will be taken to your website and make a purchase.
Emphasize On The Product’s Strong Points – Use high-quality photos to show your product to your customers since they can’t interact with your product physically. And don’t just be contented in showing a detailed photo for it should be something that creates emotional connection to your customers so they’ll be more interested in checking it out.
And don’t forget to emphasize what makes your product SPECIAL as compared to other similar products by explaining how your product can make your customer’s life easier once they purchase it.
Use Targeted Messages And CTA Buttons – And while direct response tv marketing creates a sense of urgency to invite a viewer to make an impulse buy, you can also utilize this strategy by including targeted messages that nurture action to condition your customer into making a purchase and a call-to-action button at the end of your message (or at the lower portion of your post). A simple ‘read my post’ phrase will be good enough to draw attention then follow it with an engaging message and lastly, a CTA button that is large enough to be seen with words like “Buy Now” or “Buy Our Product”.
And lastly, give discounts and price slashes as much as possible as this is where the magic of quick purchase really happens!