Infomercials are effective no matter how hard we try to deny. There’s just something to these shows that gets a viewer hooked. And without realizing it, you find yourself mesmerized by the products they are promoting that you’d actually want to dial your phone to order whatever it is that’s in front of your TV screen.
So what’s their secret formula? What makes infomercial so convincing that it actually entices us from buying? If you’re a marketer, you definitely want to learn more about these things so you can apply it to your field of work. Well, you’re in luck because that’s the topic we are going to talk about today!
Learn more as we are going to share the selling techniques that we can learn from infomercial companies in today’s article.
Let’s dive in…
Stressing Out That The Product Is The Best And Actually Saying Out Loud
What makes infomercials so addictive is that they always point out that the product they are promoting is “the best”, “one and only”, “all in one”, and etc. And they do this to establish a distinction that their products are different from other similar products in the market.
Likewise, they always say the product is the ‘best’ because they want the viewers to immediately recognize the value of the product they are advertising.
Back It Up With Facts, Figures, And Testimonials
Now after saying the product is the best, they also prove to the viewers why it’s the best by showing facts and figures to support their claim and show them how it works. Also, they include customer testimonials to validate the efficiency of the product based on the experience of those people who already bought it.
Highlighting The Benefits And Not The Features
Infomercial companies are experts at what they do because they know that people are not interested in the features of the product, but more on the benefits they can get after purchasing that product. In short they skip on the boring parts and highlight how that product will address consumer pain points.
And you can use this strategy to your advantage because it activates emotional triggers that lead to a purchase.
Add Value By Enumerating Multiple Uses
For customers, the great thing about purchasing ‘the best’ product is by knowing that this product can also be used in many ways. Sure you can highlight the traditional benefits, but don’t forget to mention some of the creative usages that people don’t notice immediately.
And as a result, potential buyers are more hooked into having the product and are now one step closer to placing an order.
Offer Assurances, Guarantees, And Memorable Taglines
Everybody wants to be reassured, so as customers. That’s why infomercials use this strategy to build trust and confidence and to condition the viewers to go into their buying mode.
On the other hand, they also make use of catchy taglines so that people can remember them after.
Provide Quick Buying Options
And lastly, infomercial companies create a subconscious sense of urgency or an idea of scarcity to the customers so they feel the urge to make an impulsive buy. And though it may sound wrong, these companies will always see to it that their products are not deceiving but rather giving a great opportunity to people take advantage of limited time offer that they can’t avail under normal circumstances.
Check out TVA Media Group’s website if you’re planning to run your own infomercial to boost your product sales and awareness. Visit their site today!